HSUAX | HSUCX | HSUTX
The Fund’s investment objective is to seek long-term capital appreciation.
The Fund pursues its investment objective by investing in a focused group (25-50 holdings) of the most attractive brands contained in the Alpha Brands Consumer Spending Index (the “Index”). Security selection is driven by a combination of fundamental and technical factors.
In times of economic turmoil or unusually high equity valuations where equity risk is deemed high, the Fund may also invest in cash and cash equivalents and in asset classes that have historically been safe havens when equities were experiencing drawdowns. De-risking decisions are driven by: Current equity trend, economic growth profile, consumer health, equity valuations & technicals, FED policy, interest rates, credit spreads, and asset class volatility trends.
At $18 trillion, the U.S. economy is the largest in the world by GDP. The Household Consumption component ($12 trillion) represents roughly 70% of total economic output1. The consumer, via household spending, has been the primary driver of economic growth for over half a century. Brand loyalty and demographic trends drive customer behavior.
If consumption drives the economy, shouldn’t the most powerful brands be driving your investment portfolio?
Rational DYNAMIC Brands: Powered by fundamentals, guided by technicals, risk managed to potentially offer a smoother ride.
Dynamic Brands is powered by The Alpha Brands Consumer Spending Index (Bloomberg Ticker: Brands Index). The index is an equally weighted basket of stocks that tracks the most relevant & leading 200 Business to Consumer and Business to Business brands. The Sub-advisor, Accuvest Global Advisors, and its Investment Committee creates a “best of the best” portfolio of the most attractive 25-50 Brands across 70 sub-industries and 10 sectors. The committee manages the strategy for attractive risk-adjusted returns and has the flexibility to hold up to 40% cash or other protective ETF’s if conditions warrant a reduced allocation to equities. The Committee utilizes a significant number of single-factor and multi-factor quantitative screens for idea generation. Style-factor analysis is at the core of the investment process. The Dynamic Brands strategy is unconstrained with regard to its style-factor tilts (value, growth, domestic sales, international sales, defensives, etc) and is designed to adapt to markets as the business cycle evolves.
Investing in the Fund carries certain risks. The value of the Fund may decrease in response to the activities and financial prospects of an individual security in the Fund’s portfolio. The Fund is nondiversified and may invest a greater percentage of its assets in a particular issue and may own fewer securities than other mutual funds. The performance of the Fund may be subject to substantial short term changes. To the extent the Fund invests in the stocks of smaller-sized companies, the Fund may be subject to additional risks, including the risk that earnings and prospects of these companies are more volatile than larger companies. Smaller-sized companies may experience higher failure rates than larger companies and normally have lower trading volume than larger companies. These factors may affect the value of your investment. Investments in real estate investment trusts (REITS) involve special risks associated with an investment in real estate, such as limited liquidity and interest rate risks, and may be more volatile than other securities. There are no guarantees that dividend paying stocks will continue to pay dividends. In addition, dividend paying stocks may not experience the same capital appreciation potential as non-dividend.
Investors should carefully consider the investment objectives, risks, charges and expenses of the Rational Funds. This and other important information about the Fund is contained in the prospectus, which can be obtained by calling (800) 253-0412 or at www.RationalMF.com. The prospectus should be read carefully before investing. The Rational Funds are distributed by Northern Lights Distributors, LLC member FINRA/SIPC.
1 U.S. Bureau of Economic Analysis, Real Personal Consumption Expenditures [PCECC96], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/PCECC96, November 20, 2017.
As of 1/31/2018, AMZN holds 4.9% of the Rational Dynamic Brands fund’s overall holdings, while NVDA holds 1.8% of the fund’s overall holdings, respectively. Holdings are subject to change and do not constitute a recommendation to buy or sell a particular security.